Ruchita Agarwalla
Marketing Manager @Nouriture - Anmol Feeds Private Limited
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WORK HISTORY
Marketing Manager @Nouriture - Anmol Feeds Private Limited
Kolkata, IN
Conceptualized & Created the e-commerce Industry\'s first livestock shopping experience, which was a trendsetter in livestock sector innovation across the Industry- Completely anchor brand communication from start to end, which involves crafting campaign objectives, briefing creative & media agencies, fine- tuning and supervising production of creatives, media planning, PR and coordinating with the on-ground sales team to ensure smooth & effective implementation - Analyze the effectiveness of campaigns on brand health & business objectives and suggest future course of action. Coordinate with research agencies to conduct qualitative & qualitative market research to analyze macro environment trends, industry scenario and study consumer behavior; for generation of insights that can lead to business & brand development - Owned new Product launches, new SKU and new category introductions end-to-end for top line target achievement & bottom line improvement
EDUCATION
Xavier School of Commerce
Bachelor's in Business Management , Marketing
Mody School , MU
Intermediate, commerce
Xavier University , Bhubaneswar (XUB)
MBA, Rural Management
ABOUT RUCHITA AGARWALLA
I am a management Professional who is passionate about rural India and views village life and situations with a soft perception. I am a part of Strategic Marketing & category management team here at Anmol Feeds Pvt. Ltd. Currently I\'m exploring and grooming myself in terms of product positioning, Price sweet points across our product segment, market research, preparing GTM strategies, etc. My current area of operation revolves around the 4 p\'s of Marketing (Product, Place, Price & promotion). I have gained a strong understanding of the market dynamics, customer psychology & bridging service gaps through Services Marketing. I am passionate about creating value and impact for the rural and semi urban segments in turn empowering farmers & entrepreneurs. One of my Favorite things is connecting with people who have a passion for work & life. I love meeting new people and learning new things that keep thriving through the business ecosystem.
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