Ruchika Singh

WORK HISTORY

EDUCATION

ABOUT RUCHIKA SINGH

Let’s be honest. “Marketing” covers a laughably wide range of things. I should know. Over the last few years, I’ve built landing pages, managed national DSA networks, onboarded SaaS clients to HubSpot, written blogs no one read (and then some they did), and now, lead marketing at a company that’s both a service agency and a SaaS provider.If that sounds messy, it is. But I love the mess.At Channelplay, I’ve been building our marketing function from the ground up. No inherited stack. No ready-made team. Just a belief that B2B marketing, especially for service businesses, isn’t about shiny decks or clever taglines. It’s about building trust, stitching systems together, and showing up consistently until the market pays attention.The service side of B2B is a beast of its own. You’re not selling a product. You’re selling an experience, your process, and your ability to deliver at scale. And that makes the marketer’s job both harder and more interesting.Lately, I’ve been obsessed with omnichannel. How do you make the experience feel seamless when the reality behind the scenes rarely is?If you’re in the trenches figuring that out too, or just want to swap notes on the beautiful chaos of B2B marketing, say hi. I’d love to chat.