Ruchi Pandey

Senior Manager - Trade Marketing @KRBL India

Delhi, IN

Design Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing on marketFinalizing communication strategy, understanding effectiveness of brand messages and creative for the brand.Monitor expenditure and analysing marketing spends for inputs and modifies budget based on the performance trend of BrandsPrepare annual calendar of activation with cost break-up to track event activities and cost and monitor BTL planning & execution for brand building and extension in line with annual budgets.Managing the invested storeprogramin General TradeBuilding strong Marketing programs to engage customer effectively and execute with the help of functional team.Tracking and measuring the impact of the Marketing Programs effectiveness.Develops region-specific GTM and marketing strategies and tactical interventions to drive business (such as consumer promotions, trade incentives, field force incentives, QPS, etc.) and interfaces with the supply chain to create stock connectivity.Driving business in top weighted outlets throughregulartradepromotion and retail engagement along with planning and execution of brand visibilityDriving category development through Brand Distribution.NPD – plan & execution. Designing Sales performance tracking tools / dashboards to help MIS team in reporting of business.Ensuring quality In-store execution for Invested storesDriving internal sales engagement programs on a monthly and quarterly basis to motivate the sales team to ensureachievementof business goalsDeliver insights and periodical assessment of business metrics to senior stakeholders and sales team

Sikkim Manipal University (SMU)

Master of Business Administration (M.B.A.), Marketing

Dr. A.P.J. Abdul Kalam Technical University

Bachelor of Engineering - BE, Biotechnology

Indian Institute of Management Jammu

Executive MBA, DIGITAL MARKETING