Ruby Sohi
Director @Royal Blue Events Management
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WORK HISTORY
Director @Royal Blue Events Management
Toronto, ON, CA
If the plan doesn\'t work, change the plan but never the goal!An award winning boutique agency offering full event planning and communication services.Our mandate is to simplify the process of creating memorable, high quality event experiences that meet strategic goals and exceed expectations. We believe in the power of bringing people together with events and aim to provide the highest quality of service to our clients and their guests. Website:
EDUCATION
City St George’s, University of London
BEng (hons), Media Communication Systems
SKILLS
ABOUT RUBY SOHI
With over 15 years of experience in event production, marketing, and project leadership, I bring a strategic and creative approach to designing events that engage, inspire, and deliver results. My career began in London, England, where I earned a Bachelor of Engineering (Hons) in Media Communication Systems from City University and went on to manage digital and integrated campaigns for global brands including HSBC, Disney, British Airways, IKEA, and British Telecom.After relocating to Toronto in 2009, I launched Royal Blue Events Management, a boutique agency known for producing high-impact corporate events across Canada. From multi-city conferences and fundraising galas to outdoor festivals, award ceremonies, and brand activations, I’ve partnered with clients such as Kraft Canada, Queen’s University, TD, Radisson, and numerous non-profit organizations and associations.Community and industry leadership are central to my work. I’ve served in key volunteer and board roles with the Indo Canada Chamber of Commerce, the American Marketing Association (Toronto), the International Live Events Association (Toronto Chapter), the Sikh Foundation of Canada, and the Canadian Society of Professional Event Planners, and I continue to champion education, collaboration, and professional growth within the industry.My contributions have been recognized through multiple honours, including a nomination for the RBC Canadian Women Entrepreneur Awards and being named a finalist for Event Professional of the Year by the Canadian Event Industry Awards.At my core, I’m passionate about creating meaningful experiences, elevating the events profession, and supporting the empowerment and advancement of women. Whether working with corporate partners, non-profits, or community initiatives, I’m committed to delivering excellence - one unforgettable event at a time!
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