Ross McGee

WORK HISTORY

EDUCATION

ABOUT ROSS MCGEE

Hi, I’m a commercially-driven, people-first marketing leader. To some, that might sound contradictory, but isn’t the best marketing exactly that (who can forget Patagonia’s ‘don’t buy this jacket’ campaign, Burger King’s ‘mouldy burger’ ad, etc.)?But let\'s also not forget- A business lives and dies by its customers - People are the greatest indicator of a company’s success 🤝- Marketing is all about understanding and empathy 🧠Ultimately, I’m a strong believer that to deliver upon corporate goals, all the way through the marketing funnel, there must be a personal element (yes, in B2B too).From defining ideal customer profiles to perfecting product positioning, segmenting audiences for tailored email automations to building communities, and telling the story of customer successes to refining landing pages through analysing visitor interactions, I’ve led and supported marketing teams in surpassing their targets, all whilst placing people front and centre.Why am I a believer? Because of another key ingredient in marketing - trusting evidence. And none of the following business achievements would have been possible without a people-first approach- Increasing organic impressions by 838% in 2 years thanks to doubling-down on offering high-value content to visitors and building strong collaborative relationships with agencies- Tripling social followings in just a year thanks to engagement with the wider business encouraging UGC and crafting original, engaging content- Identifying a new target market which would form >25% of all new subscribers in one year by conducting in-person research, forming global partnerships, and collaborating with industry-specific influencers. In a world dominated by numbers and AI bots, the real driver is still people.We strive to do better because of people. We engage and invest time because of people. We buy because of people. Why would the success of marketing - the discipline of connecting value and people - be any different? If you’re looking for a unifier to join or lead your marketing team, to transform your product from features into relatable benefits, and ensure your customers feel understood whilst your team know they’re supported, I’d love to connect and hear about your current mission.