Richard Perez-Pacheco
Vice President of Communications @Ilea Northern California Chapter
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WORK HISTORY
Vice President of Communications @Ilea Northern California Chapter
San Francisco, CA, US
EDUCATION
San Francisco State University
Interactive Media & PR Emphasis
SKILLS
ABOUT RICHARD PEREZ-PACHECO
Great events don’t just entertain — they connect. As Founder of Pop Life Photo, I create immersive photo and video activations that transform brand launches, conferences, galas, and celebrations into stories people remember. My roots run deep in a Peruvian family of self-made entrepreneurs. From them, I learned that success isn’t about titles or trophies — it’s about using creativity to uplift others and strengthen community. Over 30+ years, my career has spanned corporate branding, magazine art direction, global campaigns, and event marketing. I’ve directed photographers, led creative teams, and collaborated with prominent brands such as Sony, Levi’s, Adobe, Google, Meta, and Salesforce. Before co-founding Pop Life Photo, I co-founded an award-winning marketing agency, producing campaigns and festivals such as Brentwood CornFest, which drew over attendees and raised millions for charity. Since 2017, Pop Life Photo has grown into a trusted partner for Fortune 100 brands, experiential agencies, and luxury planners, delivering a range of services that include cinematic GlamBot captures, 360-degree video booths, corporate headshots, and branded event photography. Today, whether leading the MPI Northern California Gala as Chair, serving as VP of Communications for ILEA, or collaborating with agencies and brands, my mission is the same: design experiences that inspire, connect, and last. r••••••@poplifephoto.com | Let’s create something extraordinary.
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