Roy Ramdarshan

Head of Digital Acquisition & Commercialisation @Barclays

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2023 — Present

Head of Digital Acquisition & Commercialisation @Barclays

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London, GB

Drive the commercial success of the Barclays Wealth Management and Digital Investing business through new client acquisition and deeper data mining of existing customers with the key objective of delivering client growth and increased profitability• Develop strategies and plans across Digital, Marketing and Sales channels, including content and proposition enhancements that are designed to deliver to aggressive commercial targets• Design and deliver end to end programmes to key segments, from idea creation through to execution, in order to deliver new customer assets to Barclays (a key measure of profitability)• Utilise Digital and Marketing technology to deliver market leading customer experiences that will generate demand and enable better engagement from existing customers, resulting in business growth

EDUCATION

N/A

University of Westminster

BA Business Studies, Business

SKILLS

Product DevelopmentSegmentationCustomer ExperiencePaymentsMulti-Channel MarketingDatabase MarketingCampaign ManagementB2b MarketingDirect MarketingDigital MarketingProduct ManagementMarketing StrategyLead GenerationCustomer RelationsChannel ManagementStrategic PlanningAccount ManagementMarketing CommunicationsNew Business DevelopmentStakeholder ManagementBankingOnline MarketingNegotiationPpcProgram ManagementBusiness AnalysisBudgetingAdvertisingEvent ManagementLoyalty MarketingCredit CardsSEOExcelB2bForecastingIntegrated MarketingBusiness StrategyCustomer ServiceB2cCustomer Engagement

ABOUT ROY RAMDARSHAN

A high performing people leader with a successful track record in Digital, Marketing, Product, Sales and Finance. Proven change driver who is passionate about transforming businesses to deliver improved employee motivation and profitable growth. Utilise data and machine learning to provide enhanced customer experiences and revenue driven activities, placing the customer at the heart of the strategy.

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Roy Ramdarshan — Head of Digital Acquisition & Commercialisation at Barclays in London, GB | Unifers