Roy Ramdarshan
Head of Digital Acquisition & Commercialisation @Barclays
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WORK HISTORY
Head of Digital Acquisition & Commercialisation @Barclays
London, GB
Drive the commercial success of the Barclays Wealth Management and Digital Investing business through new client acquisition and deeper data mining of existing customers with the key objective of delivering client growth and increased profitability• Develop strategies and plans across Digital, Marketing and Sales channels, including content and proposition enhancements that are designed to deliver to aggressive commercial targets• Design and deliver end to end programmes to key segments, from idea creation through to execution, in order to deliver new customer assets to Barclays (a key measure of profitability)• Utilise Digital and Marketing technology to deliver market leading customer experiences that will generate demand and enable better engagement from existing customers, resulting in business growth
EDUCATION
University of Westminster
BA Business Studies, Business
SKILLS
ABOUT ROY RAMDARSHAN
A high performing people leader with a successful track record in Digital, Marketing, Product, Sales and Finance. Proven change driver who is passionate about transforming businesses to deliver improved employee motivation and profitable growth. Utilise data and machine learning to provide enhanced customer experiences and revenue driven activities, placing the customer at the heart of the strategy.
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