Laura McGuckin
Marketing Planner @Barclays
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WORK HISTORY
Marketing Planner @Barclays
Wilmington, DE, US
Manage rebranding efforts for private label and co-branded credit cards, driving increased brand visibility and customer engagement.• Develop strategic marketing plans for large portfolio accounts, resulting in a significant increase in customer acquisition and retention.• Cultivate strong cross-functional relationships with key stakeholders to ensure seamless execution of marketing initiatives.
EDUCATION
Rasmussen University
Master of Business Administration - MBA, Marketing
The Wharton School
Hertz MBA Program
Rasmussen University
Bachelor's degree, Marketing
ABOUT LAURA MCGUCKIN
With over three decades of experience leading digital marketing, e-commerce, and product…
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