Roy Furr
Director of Communications @Asset Strategies
Signup · Get unlimited contacts
WORK HISTORY
Director of Communications @Asset Strategies
NE, US
Bringing 20+ years marketing experience to an established financial advisory with offices in Omaha and Lincoln, Nebraska. My role is to build out marketing strategy, lead generation, and public communications.
EDUCATION
University of Nebraska-Lincoln
BA, Psychology
SKILLS
ABOUT ROY FURR
Executive Marketing Leader • $2B+ Production in Financial Services • Direct Response & Demand Gen Expert • Scalable Organic Growth for RIA Firms & Financial AdvisorsOver the last 20+ years, I’ve built marketing systems that drive results. That includes helping financial advisors and RIAs generate over leads and $2 billion+ in annual production using measurable, compliant, and repeatable marketing campaigns.But I’m not just a marketer. I’m a strategist, builder, and leader. My focus is on building complete client acquisition systems — from cold traffic to discovery call to long-term client — using modern multi-channel strategies backed by data and creative that converts. Developing the strategy. Driving execution. And holding the marketing accountable through measured results.Key Highlights:$2B+ in client production across financial services and RIA campaigns. Experience across 12+ U.S. markets, building geo-specific lead funnels. Team leadership experience as copy chief, strategist, and marketing operator. Results accountability on six-figure monthly marketing budget. Deep experience with TV, radio, webinars, email, direct mail, digital, and print. Expertise working within FINRA/SEC-compliant frameworks. Built and optimized call center processes converting 80%+ of inbound leads. Created multiple “control” campaigns generating results for years.I’ve driven creative and strategy alongside some of the biggest names in direct response. But in recent years, my focus has been specifically on financial services. Helping financial advisors and RIAs generate appointment-ready leads through educational, direct response marketing that\'s held accountable to meeting KPI goals.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.