Rosy Dsouza

Head of Marketing @Mcab

Strategic Leadership: Develop and lead a unified marketing strategy across digital, offline, and partnership channels, aligned with MCAB’s growth objectives.Brand & Content: Oversee all brand communications, content marketing, executive thought leadership, and campaign messaging that reflects MCAB’s values of reliability, professionalism, and innovation.Demand Generation: Plan and launch campaigns to capture corporate, MICE, and premium clientele while optimizing customer acquisition and conversion funnels.Digital Performance: Manage digital platforms (website, social media, performance ads, SEO), budget allocation, analytics, and ROI measurement.Thought Leadership & PR: Drive media outreach, corporate storytelling, case studies (e.g. high-profile event collaborations), and brand narratives.Stakeholder Collaboration: Work with operations, sales, finance, and partnerships to ensure aligned messaging and cohesive client engagement.Team Building & Leadership: Recruit, mentor, and guide the marketing team. Support cross-functional training and project collaboration.Market Research & Innovation: Track industry trends, competitor strategies, and mobility innovations to inform adaptive and future‑ready marketing initiatives.