Rostislav Orlov
Head of Digital Acquisition @Raiffeisen Bank Russia
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WORK HISTORY
Head of Digital Acquisition @Raiffeisen Bank Russia
Moscow, RU
Development of strong acquisition channel from the scratch with multiple growth year to year- Budgeting, tendering and media planning using various traffic sources incl. paid context, digital media, social, affiliate, mobile- Sales generation with 229% growth year-to-year- Implementation of end-to-end analytics with attribution models and post-view sales analyses- Integration of a brandformance model of acquisition - Integration of Google Marketing Platform and Google Cloud Platform in a digital acquisition strategy- Launch of own CPA platform of the bank- Development of dashboards for results visualization- Education of digital acquisition teams inside products
EDUCATION
ИКРа
Copywriting and ideas generation
ИКРа
Art direction
ИКРа
Graduate, Digital advertising
Russian State Technological University named after K.E. Tsiolkovsky (MATI)
Master, Chemistry
Russian State Technological University named after K.E. Tsiolkovsky (MATI)
bachelor, Chemistry
ИКРа
Digital strategy
SKILLS
ABOUT ROSTISLAV ORLOV
I\'m in love with marketing communications especially with Digital marketing and CRM…
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