Ross Taylor
Head of Social Media, Tv & Digital, Uk @Red Bull
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WORK HISTORY
Head of Social Media, Tv & Digital, Uk @Red Bull
London, GB
Led the team overseeing Red Bull\'s media network growth and audience strategy across social media, web, Red Bull TV app and OTT devices in the UK- Started 2022 with Red Bull UK\'s biggest month on social media ever, setting new records for follower growth, views, engagements and watch time
EDUCATION
The Open University
Perspectives on Leonardo Da Vinci
University of Bath
Bsc (Hons), Architecture
UCL
Summer School, Architecture
Queen Elizabeth Grammar School
GCSEs/A Levels, Various
Eton College
Summer School, Geography
Technische Universität Graz
Bachelor of Architecture (B.Arch.), Architecture
London Business School
Brand Management: Aligning Business, Brand and Behaviour
SKILLS
ABOUT ROSS TAYLOR
Red Bull Gives You leader with 12 years experience of growing audiences with engaging storytelling and innovative experiences. I have a track record of building high performing teams that deliver stellar business results, and a leadership style rooted in empathy, support and collaboration. Channels: TikTok, YouTube, Instagram, Twitter, Facebook, Twitch, Snapchat, Pinterest, Strava, Giphy, Linkedin.com, apps, creators, audio, partnerships, paid, organic, earnedSkills: digital content strategy, audience development, KPI setting, digital analytics, content commissioning and optimisation, influencers, thought leadership and education, crisis management, budget management, tone of voice and visual brand identity, agency management, team leadership, project management, editorial planning, social storytellingBrands: Red Bull, Barbour, Barbour International, Samsung, Google, YouTube, Vodafone, LEGO, MCM, Visit Austria, MTV, SuperdrySectors: sports, fashion, electronics, retail, beauty, FMCG, tourism, music, property, media, publishing, entertainment, gaming, tech
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