Ross M Lucarelli
Senior Ux Designer @cinch
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WORK HISTORY
Senior Ux Designer @cinch
Manchester, GB
Co-led the UX strategy to overhaul an underutilised tool (previously adopted by around 1.5% of users), achieving a +8.8% uplift in journey completion and a massive +4.5% boost in final car purchases, by focusing on flow efficiency and user credibility.Architected a scalable framework to integrate high-value ancillary products (e.g, Extended Warranties, Insurance Plans) into the checkout and post-purchase journeys, establishing significant new revenue streams.Spearheaded the UX for new, high-value search features, including free-text search and stock alerts, leading ideation sessions and validating concepts through rigorous A/B and usability testing.Architected and delivered numerous high-fidelity Axure prototypes to validate complex hypotheses for multiple squads, accelerating the feedback loop and de-risking development.Championed design excellence across the organisation by leading presentations on advanced prototyping and the strategic use of AI tools within communities of practice.
EDUCATION
University of Derby
Computer Information Systems, Computing
ABOUT ROSS M LUCARELLI
With a 20-year journey that began in front-end development and evolved into user experience, I bring a unique perspective to product design: one that is deeply rooted in both technical feasibility and unwavering user advocacy.My philosophy is that the most effective products are built on a foundation of evidence. I thrive on diving into the data, running A/B tests, and talking to real users to uncover the core problems that need solving. I then lead the design to architect solutions that are not just elegant, but that demonstrably move business metrics.Key areas of my expertise include:UX Strategy: Translating user needs and research insights into tangible business value and product direction.Cross-Functional Leadership: Leveraging my developer background to build bridges with engineering, ensuring seamless collaboration and efficient implementation.E-commerce & Optimisation: Designing and testing experiences that drive conversion, increase revenue, and enhance customer lifetime value.Mentorship: I am passionate about mentoring junior designers and fostering a culture of design excellence and continuous learning.I’m always open to connecting with fellow product and design professionals.
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