Ross Cunningham
Head of Partnerships, Europe @Samsung Electronics
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WORK HISTORY
Head of Partnerships, Europe @Samsung Electronics
London, GB
Promoted to Head of Partnerships role within 12 months for exceeding KPIs, breaking down silos and fostering collaboration Key achievements:• Drove easy-to-work-with positioning & creative reputation for Samsung that resulted in increased and repeat collaboration from priority partners• Identified and crafted a unique European Influencer campaign around A Minecraft Movie World Premiere. Drove commerciality with a media first demand generation campaign on D2C platform• Developed, created and drove new bi-monthly European gaming loyalty rewards programme, on-boarded multiple gaming IP partners• Led and negotiated the Global partnership with Universal Picture’s Wicked, including a never been done before product collaboration
EDUCATION
Glasgow Caledonian University
Bachelor's Degree (B.A.) (Hons) in Communication and Mass Media, Communications and Mass Media
SKILLS
ABOUT ROSS CUNNINGHAM
An award-winning Director of Marketing and Partnerships with 20+ years of B2C and B2B marketing, media and sales experience. Gained expertise from all three sides of the advertising triangle having worked Client (Samsung Europe & Lionsgate UK), Media Owner (Bauer) and Media Agency side (WPP’s Essence). An empowering nurturing leader. Externally, own long-term business relationships with Brands, Media Owners and Agencies to encourage and develop creation of new opportunities, and best-in-class creative work. Rewarded with high performing and award-winning teams in creative excellence. With an eye on the bottom line, utilised data and analytics to help drive sales, resulting in record growth generation and overachievement on KPIs. Through a creative marketing focus, significantly elevated Lionsgate UK Theatrical BO share from approx. 1% in 2008 to a record high of 6.2%, in 2018.Overall specialties span: Leadership, International Marketing Strategy, Branded Content & Custom Solutions, Sponsorships, Stakeholder Management, Creative and Content Strategy, Data & Analytics, P&L Management, PR, Sales, Digital & Influencer Marketing and Brand Partnerships.
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