Ross Ironfield
Digital Marketing Manager @Riverside
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WORK HISTORY
Digital Marketing Manager @Riverside
Driving the delivery of Riverside’s new Digital Experience Platform Leading major web and content projects for one of the UK’s largest housing organisations and a proud member of the G15. Responsibilities Manage a hybrid digital team (Digital Marketing Officers + Content Designer) Oversee websites: riverside.org.uk, prospecthomes.co.uk, riversidescotland.org.uk Lead social media strategy via Sprinklr, ensuring engagement and responsiveness Collaborate with internal teams and external agencies including Squiz, WP Engine, Space & Time, Human Made. Key Achievements Leading the Squiz DXP transformation project (launching 2026) Introduced hybrid event streaming for awards and quarterly broadcasts Migrated One Housing and Riverside Home Ownership websites Transitioned social media platforms to Sprinklr for improved collaboration Implemented a Social Media Strategy focussed on LinkedIn, Facebook and YouTube Delivered major upgrades to WordPress and Squiz Matrix 6 platforms🧠 Agile Ways of Working Embedded SCRUM methodology: standups, sprint planning, retros, ceremonies Use Jira Kanban boards for managing backlog, bug tracking, regression testing Document and collaborate via Confluence🤖 AI & Future Vision Embracing AI in content management via Squiz’s new Page Builder Funnelback search to deliver personalised, data-driven user experiences Supporting Copilot rollout and AI adoption across the business
EDUCATION
CIM | The Chartered Institute of Marketing
Level 6 Professional Diploma in Marketing, Digital Strategy
The University of Manchester
BA (Hons), Television Production and Media Studies
Runshaw College
A Levels, Media Studies, English, Graphic Design
ABOUT ROSS IRONFIELD
Highly skilled and results driven digital marketer and communications professional…
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