Rosie Ha
Digital Marketing Coordinator @Cộng Cà Phê
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WORK HISTORY
Digital Marketing Coordinator @Cộng Cà Phê
Toronto, ON, CA
o Grow Instagram followers from 0 to 7K+ in one year and generated 15+ viral TikToks with a total of 500k views by executing data-driven content series that boosted brand positioning, and cultural relevance in Canadao Double monthly promo sales (avg.$120K) by streamlining campaign operations and enhancing team performance with targeted training, QA systems, and launch decks that onboarded 25 staff for new product rolloutso Increase profile visits by 30% by conducting A/B testing on creative formats in Meta Ads Manager and applying content optimizations aligned with algorithm updates across organic and paid social campaigns ($1K monthly budget)o Elevate cross-platform engagement by 40% YoY by leading large-scale activations with 200K+ attendees and unifying campaign execution across vendors, partners, and creative teams
EDUCATION
Brock University
Bachelor of Arts - BA, Business/Corporate Communications
Toronto Metropolitan University
Bachelor of Arts - BA, Professional Communication
ABOUT ROSIE HA
Recent graduate in Professional Communication at Toronto Metropolitan University with a background in Business/Corporate Communications at Brock University, now working at the intersection of digital marketing, social media strategy, and brand storytelling. Highlights of my work:o Grow Instagram followers from 0 to 7K+ in one year and generated 15+ viral TikToks with a total of 500k views by executing data-driven content series that boosted brand positioning, and cultural relevance in Canadao Increase profile visits by 30% by conducting A/B testing on creative formats in Meta Ads Manager and applying content optimizations aligned with algorithm updates across organic and paid social campaigns ($1K monthly budget)o Elevate cross-platform engagement by 40% YoY by leading large-scale activations with 200K+ attendees and unifying campaign execution across vendors, partners, and creative teamso Cover major events (e.g, Elevate Festival 2025, 3K+ attendees) as a correspondent for Toronto’s largest tech network (60K+ builders), creating event recaps that averaged 1K+ impressions per post across Instagram, LinkedIn, and XWhat excites me most is that digital marketing is all about experiments, iteration, and connection. I’m passionate about creating strategies that spark engagement, build community, and turn data into stories that stick.
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