Rose Reifsnyder
Marketing Director @OCP North America
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WORK HISTORY
Marketing Director @OCP North America
Minneapolis, MN, US
OCPNA provides innovative and sustainable agriculture solutions.• Lead marketing and communications activities across 3 business units and multiple product lines in North America to provide superior customer service and achieve sales targets.• Liaise with global colleagues to optimize knowledge sharing and harmonize company messaging.• Facilitate public affairs and public relations to bolster sustainability and food security initiatives.• Inspire agency partners, project teams, and vendors to deliver superior outcomes aligned with corporate objectives.
EDUCATION
University of Redlands
Bachelor of Arts (B.A.), Art History
Berlitz
Level 9, spoken and written Spanish
University of Southern California
Master of Arts (M.A.), Critical Art Theory
INSEAD
Marketing and Sales Excellence (MaSE)
SKILLS
ABOUT ROSE REIFSNYDER
I\'m a strategic leader with 15+ years of experience in marketing, communications, SaaS, branding, storytelling, budgeting, and product launches. My background includes leading and inspiring marketing teams and agencies at national and global B2B organizations in the finance and agriculture sectors. Contact me at r••••••••@yahoo.comBRANDING• Rebranded a leading consumer finance company as modern, flexible and trustworthy | key messages, logos, visual identity, website, brand rollout• Rebranded a global pest control business under the tagline \"Life Uninterrupted\"| key messages, visual identity, debut at a premiere London tradeshow + implementation with Sales teams in North America.COMMUNICATIONS & MARKETING• Launched 3 websites (Spanish, Portuguese, Ukrainian) and an investor relations portal to optimize global reach for an crop inputs companySTRATEGY• Built strategy for a premium-priced crop protection product, achieving $10 million sales target. • Collaborated with cross-functional teams to craft an effective marketing plan and drive implementation of tactics across four U.S. states.LEADERSHIP• Restructured marketing team and reversed low morale for a newly acquired flower seed company by connecting work with strategic and financial targets.During my career, I\'ve developed global marketing strategies, crafted engaging corporate communications, and implemented promotional campaigns to achieve business goals. My ability to cultivate cross-functional cooperation and garner trust across organizations has also proven to be a invaluable asset in these industries:• SaaS | Digital platform for integrated data• Agriculture | row crops (corn, soybeans), specialty crops, flowers, crop protection, organics, residential pest control, biostimulants• Finance | indirect lending, bond investment, forensic accounting• Insurance | life settlementsCAPABILITIES• Marketing Communications• Team leadership, agency management, cross-departmental collaboration• Digital | website build and launch, email marketing, SEO• Website | concept to wireframes to build and launch• Branding and corporate identity | messaging, visual identity, internal and external rollout• Public relations and media relations• Content strategy• Social media | Twitter, Facebook, LinkedIn, Instagram, YouTube• Product marketing and product launches• Annual plans and budget oversight• CRM and project management (SalesForce, Jira, Nutshell, MailChimp, HootSuite, Constant Contact)• Lead generation• Reputation management
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