Rose Zhao
Global Data Strategist, Reporting & Analytics, Cpt @Eurofins
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WORK HISTORY
Global Data Strategist, Reporting & Analytics, Cpt @Eurofins
EDUCATION
Houston Community College
Associate of Arts - AA
University of Houston
Bachelor of Business Administration (B.B.A.)
Penn State University
Nursing
International School of Beijing
International Baccalaureate
General Assembly
Visual UI Design
ABOUT ROSE ZHAO
At Eurofins CPT, I serve as the Global Data Strategist for Reporting & Analytics within the Softlines/Hardlines and Sustainability Marketing team. My work focuses on transforming complex, siloed data ecosystems into clear, actionable insights that power global go-to-market strategies, drive CRM excellence, and enhance sustainability storytelling for B2B clients. I collaborate across international teams to standardize reporting, improve visibility into campaign performance, and align marketing operations with business goals. By integrating tools like Looker Studio, HubSpot, and CRM platforms, I help create scalable frameworks that support segmentation, lead nurturing, and global reporting across key industries such as apparel, footwear, toys, and home goods. My mission is to bring clarity and cohesion to a fragmented data landscape—supporting smarter decisions, more targeted outreach, and measurable sustainability impact in the consumer products space.
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