Rosanna Plasencia
Marketing and Communications Director @Pregones Puerto Rican Traveling Theater
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WORK HISTORY
Marketing and Communications Director @Pregones Puerto Rican Traveling Theater
New York, NY, US
Direct and execute comprehensive marketing and communications strategies to promote cultural arts programming and drive audience engagement.Spearhead press outreach and media relations, fostering relationships with arts and culture reporters that resulted in increased top-of-mind awareness for the company.Advise leadership on strategic planning, identifying opportunities to align artistic programming with industry-specific criteria.Leverage data analytics to optimize marketing spend, reducing mailing list costs by 100% and prioritizing promotional tools based on sales performance.Manage the marketing budget, ensuring optimal resource allocation across a mix of new digital tools and traditional marketing channels.Secure coverage in key publications, including the New York Times, helping to elevate the company’s visibility and public profile.
EDUCATION
Mother Cabrini High School
High School Diploma
Atlantic Acting School
Theater
Baruch College
Master of Arts, Corporate Communications
Fordham University
Bachelor of Arts (B.A.), Latin American Studies
SKILLS
ABOUT ROSANNA PLASENCIA
I am an arts enthusiast and have been since I was a teen. This love for the arts led me…
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