Rosanna Chum
Lead Account Strategist @Yahoo
Signup · Get unlimited contacts
WORK HISTORY
Lead Account Strategist @Yahoo
Portland, OR, US
Pitching, onboarding and troubleshooting campaigns on Yahoo\'s DSP and Native platform across Display, Native, Pre-Roll Video, Connected TV, Programmatic Audio and Digital Out of Home ad formats• Identifying and strategizing new advertising tactics for incremental growth, brand awareness and driving new leads• Driving QoQ revenue growth across a $30M/quarter book of business, with 120% YoY revenue increase• Mentoring and developing video tutorials and training materials for new hires and Yahoo\'s training team• Measuring and reporting on advertiser KPIs, including post-campaign analysis and recommendations for improvement• Key clients: Anheuser Busch, Paypal, Coca Cola, Amazon, Marriott, Simplisafe
EDUCATION
UW Foster School of Business
Bachelor’s Degree, Entrepreneurship
SKILLS
ABOUT ROSANNA CHUM
Rosanna has over ten years of digital advertising experience and client-relationship management, working directly with SMBs, agencies and large corporations alike. She is well-versed in Paid Search, Display and Native Advertising, Social Media and Content Marketing, with professional experience in Google Ads, Google Analytics, Facebook Ads, Bing Ads and Yahoo DSP and Native platforms.She currently works for Yahoo as a Lead Account Strategist, specializing in the Online Services space. In this position, she oversees DSP and Native advertising campaigns - providing strategic insights for advertiser performance, conducting internal and external trainings on best practices and identifying new opportunities for revenue growth.Rosanna currently resides in Portland, Oregon and enjoys scouting new restaurants, bouldering and traveling; she most recently visited her 70th country!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.