Rosangela T.

Marketing Manager @Vino.Com

Florence, IT

Oversee and manage the marketing budget across 12 countries, ensuring efficient resource allocation- Oversee and lead the marketing team, coordinating roles and responsibilities- Develop and execute online and offline marketing strategies, balancing strategic direction with daily operations- Manage organic channels and paid media campaigns, optimizing for CPA, CPL and CAC- Plan, manage, and lead digital advertising campaigns on Google, YouTube, Meta, other social media, retargeting platforms and affiliate networks, focusing on both new customer acquisition and retention, while tracking key KPIs- Manage third-party partnerships to enhance customer acquisition efforts- Oversee the social media strategy- Analyze and report on marketing performance based on KPIs.

Università degli Studi di Palermo

Bachelor's degree, Communication, General

Università Cattolica del Sacro Cuore

Master’s Degree, Food Marketing and Sales Management