Rosa Tettero
Event Marketing Manager @Jacobian
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WORK HISTORY
Event Marketing Manager @Jacobian
Lead the development and execution of comprehensive event strategies- Collaborate with cross-functional teams to define event objectives, target audiences, and key messages- Manage relationships with event vendors, organizers, and attendees- Execute lead generation strategies specific to events- Work closely with internal teams to align event strategies with broader marketing and business objectives and to ensure the delivery of successful events plans- Content Management
EDUCATION
ROC van Twente
Retail Entrepreneur, niveau 4
Vrije Universiteit Amsterdam (VU Amsterdam)
Premaster, Communication Science
Vrije Universiteit Amsterdam (VU Amsterdam)
Master of Science - MS, Communication Science
Montessori College Twente
Pre-university education
Danmarks Medie- og Journalisthøjskole
Minor Media Production and Management
Amsterdam University of Applied Sciences
Bachelor's degree, Creative Business
SKILLS
ABOUT ROSA TETTERO
I build communities, create momentum, and turn communication into connection.As a social communications and marketing professional, and as a motivating rhythm cycling instructor, I’m driven by bringing people together and activating them around ideas, brands, and shared experiences. Creating social impact is central to what I do, and I approach this with a realistic, flexible mindset and a strong sense for what truly resonates with people.Whether it’s a new topic, a complex product, or an unfamiliar challenge, my natural curiosity pushes me to dive deep and understand it from the inside out. Once something sparks my interest, I fully commit, translating insights into clear stories, engaging campaigns, and meaningful interactions that build trust and loyalty.I thrive at the intersection of strategy and execution. I enjoy devising, designing, and implementing creative marketing and communication tools that don’t just look good, but actually move people. My analytical thinking helps me identify what’s missing or what could work better, while my doer’s mindset ensures ideas are turned into action. From content creation and research to campaign development and community activation, I’m energized by seeing impact in real life.My experience as an instructor has deeply shaped how I approach marketing and communication. Leading a room, reading energy, and connecting with people in the moment has strengthened my ability to listen, adapt, and engage diverse audiences. I understand that strong communities are built through consistency, authenticity, and dialogue, and that these same principles apply to building brands.I feel most at home in environments where creativity, development, transparency, and humor are valued, and where collaboration is key. I believe the strongest results come from working together, and that when people feel seen, heard, and connected, meaningful growth naturally follows.
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