Rory Strang
Experience Designer @HSBC
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WORK HISTORY
Experience Designer @HSBC
Founding member of a new experience team. Focused on strategic and behavioural design projects.
EDUCATION
University of the Arts London
MA, Graphic Design Communication
University of the Arts London
BA, Graphic and Media Design
SKILLS
ABOUT RORY STRANG
I am a designer focused on the intersection of technology and human behaviour.With over 15 years of experience, my work has evolved from traditional product design toward strategic R&D. I leverage behavioral frameworks—like the COM-B model and System 1 & 2 to design concepts and metaphors which simplify complex things and drive measurable user change.Currently, I am part of a high-impact team at HSBC UK, where I have worked on a number of future-focused initiatives. My process is heavily augmented by AI, utilizing synthetic research and rapid prototyping to reduce discovery-to-validation cycles.I am most happy in the \"zero-to-one\" phase of a project—the high-ambiguity space where strategic Problem Framing and Design Sprints define the right challenge before a single pixel is moved. My background includes foundational roles at Funding Circle (early hire), global leadership at Zepz (WorldRemit), and systems design at the BBC.
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