Rory Johnston
Marketing Director @MistyWest
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WORK HISTORY
Marketing Director @MistyWest
Vancouver, BC, CA
A product design firm focusing on projects in Mining, Industry 4.0, and Smart Infrastructure. MistyWest provides full-stack hardware & firmware solutions, with expertise in Edge AI, Embedded Intelligence, Computer Vision, and Connected Sensors.• Own the marketing-driven pipeline engine, designing integrated inbound, outbound-supported, ABM, and event-led programs that generate and accelerate qualified opportunities in partnership with Sales• Lead GTM strategy and launch of MistyVision, an edge AI, off-grid, low-power, computer vision sensor for use in traffic monitoring, animal tracking, wildfire management, urban planning, and more.• Build and scale flagship ABM and community programs, including Founders & Friends at CES and the HardTech Forum, converting high-intent founder, VC, and enterprise engagement into sales conversations and opportunity pipeline
EDUCATION
The University of British Columbia
Bachelor of Commerce
SKILLS
ABOUT RORY JOHNSTON
I’ve been building businesses, and helping them get their products to market, for over a decade. Since starting my journey with a window cleaning business in university, I have co-founded a marketing agency with 100+ successful projects, launched innovative new hardware and software products, built a 700 pound bicycle espresso bar from scratch, and even done underwater product demos in Hawaii.
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