Rory MacRae
Senior Technical Strategy Consultant @IBM
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WORK HISTORY
Senior Technical Strategy Consultant @IBM
London, GB
Leading engineering teams to deliver offerings by producing e2e scalable digital applications and platforms using IBM\'s methodologies, combining design engineering, and product management to deliver solutions including GenAI integrations
EDUCATION
Heriot-Watt University
Masters in Electrical and Electronic Engineering, .
Heriot-Watt University Malaysia
Electrical and Electronic Engineering
ABOUT RORY MACRAE
Full Stack Engineer & Engineering Lead at IBM, delivering scalable, end-to-end digital platforms that fuse IBM’s methodologies, design engineering, and product management to solve complex business challenges. I create innovative solutions across industries—technology, luxury retail, government, banking, oil & gas, and automotive—with expertise spanning GenAI, cloud, and immersive experiences.I’ve led engineering teams and contributed to products generating £10M–£150M in revenue, driving measurable value and market impact.Highlights include:GenAI Innovation – developed IBM’s Consulting Advantage AI tool.Digital Commerce – Led Salesforce composable storefront implementations.Enterprise Content Solutions – Delivered Adobe Experience Manager + React/React Native solutions for banking and automative.Immersive Tech – Developed VisionOS retail applications, expanding into spatial computing and the Metaverse.Passionate about emerging technology, I excel at turning vision into impactful digital transformation—leveraging AWS, GCP, Adobe, SAP, Salesforce, GenAI, spatial computing, and Metaverse capabilities.
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