Rory Brennan
Digital Marketing Manager @Contract Cars
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WORK HISTORY
Digital Marketing Manager @Contract Cars
Analysis of keyword search volumes to identify strong keywords for campaigns • Keyword research to establish strong buying keywords • Maximising return on investment for allocated pay per click budget • Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics. • Creating reports on campaign success and reporting these to senior management. • Developing campaigns, copywriting, testing landing pages and writing development plans. • Using Photoshop, Premiere Pro & Premiere Rush to create and design email & social content. • Devising strategies to drive online traffic to the company website. • Increase PPC conversions, whilst reducing cost by using search term reports and targeting relevant keywords.*Promoted - April 2021* • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Design, build, and maintain our social media presence. • Improve marketing effectiveness by identifying short-term and long-range issues that must be addressed. • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). • Identify trends and insights, optimising spend and performance based on the data assessed. • Plan and execute new creative growth strategies through digital marketing. • Plan execute and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Identify critical conversion points and drop off points and optimizes user funnels. • Maintain digital marketing staff by recruiting, selecting, orienting, and training employees. • Maintain digital marketing staff job results by coaching and disciplining employees. Further to, planning, monitoring, and appraising job results.
EDUCATION
The Manchester Metropolitan University
Marketing Management, Marketing Management, Upper Second Class Honours Degree (2:1)
South West College
Level 3 Business Diploma, Business Administration and Management, General, Triple Merit
The Manchester Metropolitan University
Foundation Year Business Management, Business Administration and Management, General, 2:1
South West College
Level 2 Business, Business Administration and Management, General, Distinction*
ABOUT RORY BRENNAN
Graduate in BA Honours Marketing Management - Upper 2:1 (First Division) https://rorybrennan73•••••43.wordpress.com/
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