Rory Behrman

Eu Head of Content Capabilities & Ai Transformation @Amazon

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Eu Head of Content Capabilities & Ai Transformation @Amazon

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Building and evolving the content capabilities that enable EU Prime & Marketing to execute a full-funnel content marketing model at speed, quality, and scale - with AI and automation as critical enablers (not ends in themselves).

EDUCATION

2004 — 2004

2004 IPA Foundation

Distinction

2014 — 2014

2014 IPA Eff Test

Credit

1998 — 2001

University of Birmingham

2.2, History

SKILLS

Strategic CommunicationsDigital MarketingOnline AdvertisingMarketingStrategyDigital StrategyEmerging TechnologiesMobile DevicesMedia PlanningMobile MarketingSocial MediaBrand ManagementCrmIntegrated MarketingAdvertising

ABOUT RORY BEHRMAN

I am a strategic marketing leader with 20+ years’ experience spanning media, transformation, and AI-driven operating models. Since 2021, I’ve been trusted to lead high-impact strategic initiatives in ambiguous environments—solving complex, often undefined problems across marketing capability, operating models, and AI adoption. This has increasingly focused on AI since 2024, where I lead adoption, governance, and capability-building across Global and EU marketing organisations at Amazon. I am currently focused on building scalable content marketing capabilities powered by AI and automation. Earlier in my career, I was an award-winning media planning specialist, with deep expertise in cross-channel strategy, creative partnerships, and emerging technologies. Specialities: AI strategy & adoption, complex problem solving, marketing operating models, content capability development, workflow design & optimisation, change leadership

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Rory Behrman — Eu Head of Content Capabilities & Ai Transformation at Amazon in London, GB | Unifers