Rory Behrman
Eu Head of Content Capabilities & Ai Transformation @Amazon
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WORK HISTORY
Eu Head of Content Capabilities & Ai Transformation @Amazon
Building and evolving the content capabilities that enable EU Prime & Marketing to execute a full-funnel content marketing model at speed, quality, and scale - with AI and automation as critical enablers (not ends in themselves).
EDUCATION
2004 IPA Foundation
Distinction
2014 IPA Eff Test
Credit
University of Birmingham
2.2, History
SKILLS
ABOUT RORY BEHRMAN
I am a strategic marketing leader with 20+ years’ experience spanning media, transformation, and AI-driven operating models. Since 2021, I’ve been trusted to lead high-impact strategic initiatives in ambiguous environments—solving complex, often undefined problems across marketing capability, operating models, and AI adoption. This has increasingly focused on AI since 2024, where I lead adoption, governance, and capability-building across Global and EU marketing organisations at Amazon. I am currently focused on building scalable content marketing capabilities powered by AI and automation. Earlier in my career, I was an award-winning media planning specialist, with deep expertise in cross-channel strategy, creative partnerships, and emerging technologies. Specialities: AI strategy & adoption, complex problem solving, marketing operating models, content capability development, workflow design & optimisation, change leadership
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