Roop Gill
Creative Strategist @Hooked
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WORK HISTORY
Creative Strategist @Hooked
EDUCATION
Durham College
Diploma of Education, Chemical Technology/Technician
Guru Nanak Dev University
Bachelor's degree, Human/Medical Genetics
ABOUT ROOP GILL
I help DTC brands create ads people actually stop to watch — the kind that blend culture, psychology, and performance. With over six years in sales and marketing, I’ve worked on both sides of the creative process — strategy and execution. That dual lens helps me spot what makes content resonate and what makes it convert. My focus? Building creative systems that turn ideas into repeatable winners. From research to hooks to testing frameworks, I bring structure to the chaos of paid social — so brands can scale with clarity, not guesswork. Most creators stop at content. I go deeper — combining strategy, storytelling, and iteration to make sure every ad isn’t just pretty, but profitable. If you’re a DTC founder or marketer looking for a creative partner who gets both art and analytics: Portfolio → Let’s connect and build something that actually works.
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