Ròna Leslie-Cunningham
Strategy Director @Big Wednesday
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WORK HISTORY
Strategy Director @Big Wednesday
Passionate about fusing digital, brand, and experience strategy, I partner with leadership teams to define where to play and how to win, transforming complexity into clarity. With over a decade of experience, I help brands determine- Targeted opportunities: Identifying niche customers and crafting unique value propositions that resonate deeply- Strategic precision: Developing sharp, actionable plans, not just verbose marketing fluff- Action-driven execution: Ensuring strategies are not just insightful but energised and measurable, so teams believe in them and can deliver- Data-informed discovery: Leading a disciplined, insight-first discovery process - making metrics understandable, actionable, and democratically accessible across organisations.
EDUCATION
Marketing Week Mini MBA with Mark Ritson
Mini MBA
Marketing Week Mini MBA with Mark Ritson
Mini MBA
Clifton Hall School
Higher / Advanced Higher
Heriot-Watt University
BA (HONS)
Digital Marketing Institute
Certified Digital Marketing Professional
University of Strathclyde
MSc
ABOUT RÒNA LESLIE-CUNNINGHAM
Most brands are making strategic decisions with last quarter\'s data. By the time the…
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