Kulveen Bassi

WORK HISTORY

SKILLS

ABOUT KULVEEN BASSI

I\'m a business operations leader with 10+ years of experience (and certifications to boot) wrangling CRMs and building clean and adaptable systems across marketing, sales, customer success, and revenue teams. I’ve been deep in the weeds of CRM administration and GTM operations long enough to know what breaks, what scales, and how to make it all actually work for the people using it.What I’m great at: Building and optimizing sales, marketing, customer success, and revenue tech stacks that take the headache out of daily work and help teams crush their goals. Integrating complex applications into highly customized CRM environments, making systems actually work together instead of just co-existing. Turning messy, technical data into clean and visually compelling dashboards that help non-technical stakeholders understand and act on the insights. Driving operational efficiency by streamlining processes, automating the boring stuff, and reducing tech debt. Forecasting like a realist which means building models that tell the truth about pipeline health, then working with execs on smart, data-backed campaigns when the numbers need a nudge. Translating between GTM, marketing, sales, customer success, and dev teams to make sure everyone’s speaking the same (data) language.‍ Tech Stack Expertise: Salesforce (Sales Cloud, Service Cloud, Experience Cloud, CPQ, FinancialForce, Field Service Lightning), HubSpot (Sales Hub, Marketing Hub, Commerce Hub, Data Hub), Tableau, Outreach, Gong, Zapier, Five9, Heap, Quiq, Seamless.ai, Crossbeam, Google Analytics, Windsor.ai, Hotjar, LinkedIn Navigator, Zoominfo, ClayOutside of work you can find me exploring Vancouver’s epic trails in the summer & eating my way through every ramen spot in the winter.Let’s connect if you\'re looking for an ops leader who can bring clarity to chaos, scale your systems, and maybe drop a top-tier ramen rec.