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Arban Romuald
Digital Business Transformation Manager @Nestlé Professional
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WORK HISTORY
Digital Business Transformation Manager @Nestlé Professional
Paris, FR
Within the Nestlé Professional CLM Programme (Customer Lifecycle Management), I\'m in charge to drive marketing automation adoption with B2B Business. Working closely with NPRO markets (USA, Russia, UK, China.) to implement marketing solution (Adobe Campaign - ex-Neolane) & automation processes to drive incremental sales and efficiencies in the world. I\'m responsible of a team of 10 technical/functional marketing experts to assist & advise all the local marketing teams. In more details:° Adobe Campaign \"design & build\" functional leader° Strongly involved in the worldwide deployment in all 3 regions (AMS, EMENA & AOA)° Ensure local solution adoption with dedicated interfaces (WeChat.) and handover/training sessions° Ensure local onboarding on marketing teams & local marketing agencies° Advice local teams on their emailing strategies : targeting, customer journey experience, GDPR strategy.
EDUCATION
Emlyon Business School
Master in Business, Economy, Strategy, Marketing,...
Paris-Sud University (Paris XI)
Master in Sciences, Biology, Chemistry,...
SKILLS
ABOUT ARBAN ROMUALD
Trilingual French/English/Italian Business Manager, blending a 9 years Marketing & …
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