Romalis Ford

Advertising Manager @The Shade Room

Atlanta, GA, US

As Head of Artist & Label Partnerships, led the development and execution of high-impact music campaigns, working directly with major labels, including Capitol Records (UMG), Empire Records, and Sony, to establish The Shade Room as a premier platform for music promotion and artist amplification.Spearheaded the expansion of The Shade Room’s agency partnerships, establishing new business relationships that have driven growth in historically underdeveloped verticals including finance, sports, e-commerce, and political advertising, significantly increasing revenue opportunities and diversifying the platform’s advertiser base.Secured a $1.5 million deal with a major presidential campaign, spread across original programming, social media ads, and programmatic ads, establishing the first-ever political ad dollars received in the company\'s history.Strategized and executed paid media initiatives that helped drive visibility for artists such as Doechii, Offset, Queen Naija, Toosii, Asake, Shaboozey, YG, and Chief Keef, leveraging The Shade Room’s audience and brand partnerships to maximize reach, engagement, and streaming conversions.Worked client-direct with brands like Amazon to develop TSR Original Series, enhancing branded content offerings.Led experiential brand partnerships, driving revenue growth in live activations for TSR events.Secured a $600K partnership to develop My Black Job, a six-part original series used in a major political campaign, achieving over 11 million views across platforms. Led the end-to-end execution, including concept development, pitching to agency partners, talent acquisition—securing Jermaine Dupri—and overseeing production to ensure a compelling and culturally resonant final product.

University of West Georgia

Bachelor’s Degree, Business, Management, Marketing, and Related Support Services