Roly Smith

Director Strategic Campaigns @BAE Systems Digital Intelligence

South West, GB

Role OverviewThis pivotal role leads pan-sector collaboration to accelerate growth and embed Digital Intelligence at the core of future defence capabilities. It is a critical role in securing the UK’s most significant Category A campaigns, including FCAS, GCAP, and Integrated Air and Missile Defence.Key ResponsibilitiesLead Strategic Campaigns: Drive Digital Intelligence’s involvement in the most complex, high-value defence programmes, ensuring we are a key contributor to multi-year, cross-domain initiatives.Shape Long-Term Growth: Define and guide strategic growth across multiple business units, aligning digital capabilities with enterprise objectives.Collaborate Across the Business: Work in close partnership with Strategy and Business Development teams, as well as senior leaders across the Defence, Space, and NS & G sectors, to develop and execute integrated campaign strategies.Champion Innovation: Represent Digital Intelligence in shaping campaign narratives, demonstrating how our capabilities enable mission advantage across the defence ecosystem.Drive Influence: Act as a senior ambassador for Digital Intelligence within complex stakeholder environments, both internally and externally.ImpactYour leadership will directly influence the success of national-level defence campaigns and help position Digital Intelligence as a critical enabler of future capability—delivering growth, innovation, and competitive advantage across the sector.

Dulwich College

B Eng (Hons)

University of Brighton

B Eng (Hons), Electronics and Computer Engineering