Hannah Peakman
Branding & Marketing Manager @BAE Systems, Inc.
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WORK HISTORY
Branding & Marketing Manager @BAE Systems, Inc.
Broomfield, CO, US
I develop and manage the BAE Systems branding strategy for Space and Mission Systems across all communication channels to elevate and position the brand within key target markets. This spans branding everything from tradeshows to facilities and advertising.I also manage the incredible group of marketers within the Integrated Marketing & Campaigns (IMC) team. Our team develops plans and campaigns for the strategic priorities for BAE Systems, including market research, messaging, strategy and tactics implementation and performance analytics. The IMC team leads the external marketing portfolio, including sponsorships, association membership, thought leadership, award nominations, advertising and marketing collateral.
EDUCATION
John Brown University
B.S., Graphic Design
John Brown University
B.S., Journalism
SKILLS
ABOUT HANNAH PEAKMAN
With 18 years of cross-cultural experience growing up in the South Pacific and Southeast Asia, I have always been fascinated with discovering the best bridge to connect a communicator to their audience in a way that the message retains the original meaning and purpose. Language, culture, and various backgrounds makes us each unique, which can lead to misunderstanding when a brand message is processed through different perspectives. As a communications and graphic design leader, I have always strived to embody the value of building powerful brands over the past 16 years. Partnering with and encouraging the perfect person for each role along the way leads to the most influential brand identity, marketing campaigns, websites, virtual and in-person presentations, and consistent messaging.
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