Roh Jong
Marcom Manager @Telensa
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WORK HISTORY
Marcom Manager @Telensa
Cambridge, GB
Participates in the development of plans for product promotion in support of marketing objectives and prepare materials for internal and external presentations on products, business plans and management communications-Defines the MarCom strategy and guidelines, within the strategy of the group and guidelines of corporate Signify- Develops and runs lead generation campaigns- Translates the marketing objectives into a yearly marcom plan, specifying required deliverables and projects, according to the guidelines- Responsible for developing and executing Market Activation Plans for new products and features- Responsible for the content and presentation on social media platforms, within the guidelines of Signify to maximize exposure for Telensa- Maintains and uses the network of public relations (professional press, sponsoring) to create extra possibilities to communicate with the customers within the guidelines of Signify- Coordinates, realizes and/or supports the organization of events and presentation of the products for exhibitions- Supports selection of the required agents and suppliers, negotiates prices and is responsible for an optimal briefing and instruction- Formulates and guards the brand image, in close corporation with product management- Support Growth Calls execution, and Market Business Review Cycle- Develop metrics to track, report and forecast marketing initiatives- Identifies, develops & maintains relationships with relevant decision makers and influencers in local market organizations and eco system key players to enable localized marketing plans in multiple geographies- Support to local marketing teams in Signify by building collateral that enables easy promotion of Telensa- Leads market assessment for the Telensa business working with Telensa System Sales Specialists to identify market size/ potential, eco system, key competitors, customer groups and setup.
EDUCATION
Nottingham Trent University
Broadcast Journalism
University of Nottingham
MSc In Management
ABOUT ROH JONG
Hello, and welcome to my LinkedIn profile!I\'m a customer-focused digital marketer with a diverse background in marketing project management, specializing in social media, videography, and offline events for both B2B and B2C markets. Over the past four years, I\'ve honed my skills in optimizing social media and PPC ads, executing successful digital campaigns, and creating captivating photography and videography content. By leveraging my expertise, I\'ve been able to reduce reliance on external creative agencies, ensuring efficient and impactful campaigns.I have worked in the following areas:• Content Creation • Project Planning & Execution • Video Marketing • Event Coordination • Market Research • Corporate Branding • E-Commerce • Photography • Videography • TIKTOK advertising •Google Analytics •PPC •B2B •B2C •PR & CommunicationMy passion for trend analysis and tactical marketing strategy development has enabled me to drive growth and profitability across a wide range of sectors. I thrive in multicultural environments, thanks to my international background, and fluently speak four languages: English, Mandarin, Bahasa Malaysia (Malaysia\'s official language), and Bahasa Indonesia (Indonesia\'s official language).Throughout my career, I\'ve successfully contributed to various areas, including content creation, project planning and execution, video marketing, event coordination, market research, corporate branding, e-commerce, photography, videography, TIKTOK advertising, Google Analytics, PPC, B2B, B2C, PR & communication, and more. I take pride in going the extra mile and consistently delivering results beyond expectations.In addition to my professional endeavors, I\'m an avid sports enthusiast, actively participating in basketball and ultimate frisbee teams. Being part of a team has taught me the value of collaboration, and I\'m always ready to lend a helping hand to my friends and colleagues when they need assistance.During my leisure time, I love exploring new recipes and experimenting in the kitchen, going on grocery shopping adventures, and immersing myself in the great outdoors through travel and hiking.I\'m excited about connecting with like-minded professionals, sharing insights, and exploring potential collaborations. Let\'s connect and embark on a journey to achieve our goals together!
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