Rohan Vaikla
Chief Marketing Officer @Steel Reef
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WORK HISTORY
Chief Marketing Officer @Steel Reef
Nottingham, GB
Steel Reef is a high-growth brand specialising in premium, precision-engineered accessories for luxury watches - offering innovative products such as micro-adjustment links, extension systems, and custom bezels for Rolex, Tudor, Grand Seiko, and other collectors’ favourites. With a reputation for design-led innovation and exceptional quality, the brand has developed a loyal global following in the enthusiast watch space.• Responsible for all commercial, marketing, and growth functions - overseeing DTC strategy, product positioning, digital campaigns, partnerships, and the end-to-end customer experience.
EDUCATION
University of Nottingham
Bachelor of Science - BS, Economics
ABOUT ROHAN VAIKLA
CMO @ Steel Reef | Founder @ SocialSide | E-Commerce Growth Expert | Entrepreneur
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