Rohan Tarkari
Performance Marketing @Neve Jewels Group - India
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WORK HISTORY
Performance Marketing @Neve Jewels Group - India
Mumbai, IN
Managed PPC & social media accounts across international markets (USA,CA,NZ,AU) for search, pmax, display, shopping campaigns. Brands – Diamonds Factory, Austen & Blake & Sacet.com. Managing Monthly Budget 5+ Millions INR. Leveraged advanced tools like Google ads, Google Editor, GTM, GA4, Looker Studio, Bing and Meta ads synthesizing performance insights & aiding the team in attaining objectives Formulated campaign architectures via intricate keyword analysis, ad copy refinement, competitor analysis and feed optimizations to enhance shopping efficacy Calibrated bid, audience segmentation, budget thresholds, achieved ROAS of 4x in Meta as well as in Google, and reduced CPL to ensure alignment with campaign imperatives and Marketing KPIs.
EDUCATION
Lavenir Institute of Professional Studies
Certification
Rizvi Education Societys College of Arts Science and Commerce Rizvi Complex Off Carter Road Sherly Road Bandra West Mumbai 400 050
B.COM
Universal Ai University
Master of Business Administration - MBA
SKILLS
ABOUT ROHAN TARKARI
A results-driven performance marketing professional with over six years of experience, currently managing PPC and social media campaigns for Navgrahaa Gems Pvt Ltd\'s luxury e-commerce brands. With a monthly budget exceeding 5 million INR, expertise includes leveraging tools like Google Ads, Meta Ads, GA4, and Looker Studio to drive data-backed strategies. Recent contributions include achieving a 4x ROAS and optimizing CPL across competitive international markets such as the USA, Canada, Australia, and New Zealand. Dedicated to enhancing brand visibility and customer engagement, the focus lies in refining campaign architectures through keyword analysis, ad copy optimization, and feed enhancements. By aligning analytical insights with creative problem-solving, the goal is to empower teams to meet organizational objectives and foster sustained business growth in the jewelry e-commerce sector.
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