Roger Luxton
Director of Solutions Consulting @Alterian
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WORK HISTORY
Director of Solutions Consulting @Alterian
Lead pre sales activity for Alterian globally for our Real-Time Customer Experience and Campaign Management platform.
EDUCATION
Bournemouth University
CAM Certificate in Communication Studies
The Institute of Direct Marketing
Diploma in Direct Marketing
Bournemouth University
DMS
Bournemouth University
Business and Finance
The Nottingham Trent University
MBA
SKILLS
ABOUT ROGER LUXTON
An experienced Pre-Sales professional, Analyst, Marketing Consultant and Marketer with over 25 years experience in Marketing gained working clientside, in agencies, at Marketing Services Providers and more recently at technology providers. My early career encompassed all marketing disciplines including above and below the line communication, PR, Market Research, Copywriting, Campaign Planning, Product Development, with a particular emphasis on Direct Marketing. Throughout my career I have always focused on successfully helping marketing departments use data to drive better decisions. Specifically through the use of data planning, predictive analytics and database marketing software. I’ve been a top Pre-Sales and Consultancy performer at MarkIT, Alterian and SDL and helped to land and develop both direct and partner deals. Specialties: Data Planning, Customer Insight and Analytics, Database Marketing, Technical Pre Sales, Direct Marketing, Database Marketing, Predictive Analytics, Project Management, Software Training, Solution Implementation, Campaign Management, Multi-Channel Customer Management, Marketing Strategy, Marketing Performance Reporting
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