Roger Garcia
Senior Brand Manager & Product Manager @Hamilton Beach Brands Inc.
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WORK HISTORY
Senior Brand Manager & Product Manager @Hamilton Beach Brands Inc.
Richmond, VA, US
Experienced omni-channel leader who drove a 10% CAGR over seven years, increased online sales from 8% to 50% of the total mix, and led a 2x increase in brand awareness by launching 40 new products and implementing a successful 6-year growth roadmap.Lead a team focused on New Product, R&D innovation, content development/curation, and customer marketing/outreach. With a focus on doubling the business. Work with the sales team to sell the Brand to existing and emerging accounts offline and online. Manage paid media partners and influencers to build consumer awareness as the leading brand in field-to-table and farm-to-table with a complete solution for consumers who seek a more sustainable lifestyle, locavores, foodies, and harvesters. Leading the integration of WESTON BRANDS into the core competencies of HAMILTON BEACH BRANDS.Collaborate with the Amazon team, HB sales team, distributor representatives, & Key accounts to drive channel diversification and growth.
EDUCATION
Baruch College
Bachelor of Business Administration - BBA, Business/Managerial Economics
The University of North Carolina at Chapel Hill
Master of Business Administration - MBA , Marketing/Marketing Management, General
ABOUT ROGER GARCIA
Brand & Product Marketing Leader with expertise in driving business growth and brand relevance with various US customer segments. Successful background in balancing running a business and developing strategic long-term plans. Proven history in Omni Channel sales planning: Amazon, DTC, manufacturer website, Mass, Club, and Specialty Retailers. Recognized for planning: sales, distribution, brand reach, and profitable growth. Bilingual in English and Spanish.
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