Lara Bernhardt
Consumer Digital Marketing @Hamilton Beach Brands Inc.
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WORK HISTORY
Consumer Digital Marketing @Hamilton Beach Brands Inc.
Glen Allen, VA, US
Consumer Digital Marketing leader to a high‑impact team of three full‑time marketers responsible for driving awareness and conversions across organic and paid social media, affiliate marketing, UGC and influencer partnerships, Google Ads, and retail media platforms, including Walmart Connect and Target Roundel. In addition to channel strategy and performance, I lead the development of campaign content and oversee our Klaviyo ESP/CRM—connecting storytelling, data, and execution to deliver cohesive, results‑driven consumer marketing.
EDUCATION
University of Mary Washington
Bachelor of Science - BS, Business Administration, Marketing concentration
UNC Kenan-Flagler Business School
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT LARA BERNHARDT
Dedicated, creative, and energetic marketing leader with diverse experience in fast-paced environments spanning CPG, travel/hospitality, retail, and financial marketing spaces. Hands-on leader and influencer with excellent communication, analytical, multitasking, decision-making, and problem-solving skills. Areas of Experience: Areas of Experience: Corporate Marketing, Executive Collaboration, Lead Generation, Creative Development, Consumer Acquisition, Team Leadership, Project Management, Digital Marketing, Direct Marketing (Direct Mail & Email), Customer Relationship Management (CRM), Consumer Research & Segmentation, Marketing Analysis, Brand Management, B2C Marketing, Budget Management, Copywriting & Editing, Media & Content Production, Integrated Marketing, Executive Collaboration, Marketing Analysis, Strategic Planning, Team Leadership
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