Rodrigo Gianello
Creative and Brand Director @CORE (Community Organized Relief Effort)
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WORK HISTORY
Creative and Brand Director @CORE (Community Organized Relief Effort)
US
At CORE, our mission to foster impactful branding and marketing narratives has been my compass. With over a year at the helm of creative direction, I\'ve led a talented team through innovative campaigns that resonate with our community and stakeholders. Our strategy integrates problem framing and B2C marketing, ensuring that our brand identity not only stands out but also aligns seamlessly with our business objectives.My leadership style is built on a foundation of collaborative brainstorming and mentorship, fostering an environment where creativity thrives. The guidance and support provided to our team have translated into high-quality, strategically sound deliverables. Through a hands-on approach from inception to completion, we\'ve successfully communicated CORE\'s vision and strategy, achieving a harmonious blend of creativity and strategic marketing. We consistently exceeded expectations in brand engagement and community outreach, strengthening brand presence.
EDUCATION
Universidade de Ribeirão Preto
Bachelor of Arts - BA
Istituto Europeo di Design
Master's degree
University of Virginia Darden School of Business
Certificate
IE Business School
Certificate
Faculdade São Luís Jaboticabal
Certificate
Universidade de Franca
Postgraduate Degree
Echos - Innovation Lab
Master Classes
SKILLS
ABOUT RODRIGO GIANELLO
I\'m a Creative & Brand Director with 25 years of work across São Paulo, Milan, and Los Angeles. I currently lead a small team at CORE, a global humanitarian nonprofit, where design and UX moved conversion from 14% to 35% before any paid media.Before CORE, I built brands and teams across nonprofit, consumer, and tech. A few numbers I stand behind:$10M raised across four JVS SoCal campaigns 95% social engagement rate +94% Instagram growth and 4 new retail locations for Elixir $0.13 Meta CPC at CORE vs. a $0.50–$1.50 industry benchmark285% content reach increase at JVS SoCal.Master\'s in Strategic Design from IED Milan. MBA from IE Business School Madrid. Fluent in English, Portuguese, and
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