Roddy Marsland

WORK HISTORY

EDUCATION

SKILLS

ABOUT RODDY MARSLAND

As a Commercial Controller (Sales Director) with 20 years FMCG experience I specialise in turnaround business performance & creating long term strategies for profitable growth.A consistent track record delivered with a strong analytical & problem solving mindset to identify opportunities & win business through strong commercial, presentation, negotiation & communication skills.An Experienced leader creating a challenging but fun environment where learning & continuous improvement delivers high performing teams.How do I deliver consistent turnaround performances & profitable growth?= EngagementEngage the industry:I educate myself on the past, present & future industry prospects. Build relationships through the industry groups & contribute through platforms such as ‘‘return your beer’ & ‘wholesale excellence’.Engage your customers:My teams always focus on gaining customer knowledge & insight, building wide connections & spending time embedded with their staff to enhance business decisions.Engage your consumers:‘Right Brand, Right Place’ Strategy. I take a holistic view from consumer analytics, market research & customer strategy to target distribution for maximum ROI. Engaging consumers with brilliant basics & scalable marketing activations. Engage cross functionally:Seeking cross functional buy in to my growth strategies and jointly problem solving has led to agile decision making and becoming a trusted cross functional project lead. Engage my team:I love working with people. Developing their skills, broadening horizons, pushing people out of their comfort zones to be the best they can be. Creating an environment that is safe, challenging, fun & rewarding.Engage in relationships:The hospitality industry is dependent on socialising, ensuring you can make & retain long term relationships is key. I believe in doing what you say you will, treating people with respect & taking the time to get to know them.Engage in some fun:I think having fun, taking pride & being energised by your work delivers success for you & others. A smile, kind word, personal interest, some humour will always make your day & that of the people around you better. The Result:If you know your industry, customers & consumers you can identify the growth opportunities, & utilise your people / cross functional relationships to meet those opportunities.By investing in relationships & keeping it fun we create a repeatable flywheel leading to sustainable profitable growth.