Rocio Villalobos

Founder & Brand Strategist @Gracely Inc

Santa Monica, CA, US

GRACELY is a brand consultancy focused on purpose-driven brands. I launched Gracely out of my passion for brand strategy and social impact, as well as seeing a strong need for reducing the branding and marketing overwhelm that so many companies experience. Gracely elevates corporate strategy through the lens of branding & conscious capitalism. We help brands and their sales teams make smarter marketing decisions, resulting in an aligned brand perspective, marketing+sales cohesion, and powerful social impact.With my extensive background in tech, branding, strategy and community building, I’ve been fortunate to build an amazing internal team at Gracely, as well as an extensive network of the most talented professionals and strategic partners. My roles at Gracely include:• Creative Strategy & Brand Strategy Lead• Client Services • Management/Art Direction: Designers, Developers, UX strategists, Content, PM\'s• Teams Integration & Management; Social Media, Digital Marketing, SEO/SEM, PR• Digital systems & Technology; Collaborating with tech teams to align systems and internal communications, and solve expensive client problems through programming and technical solutions• Cross-cultural; As a bilingual professional, I love working with cross cultural teams and have expertise in both the general and Latinx markets alike.

Colorado State University

Bachelor of Fine Arts (B.F.A.), Concentration in Graphic Design, Minor in Spanish

SAIIE - Spanish American Institute of International Education

Semester Abroad