Robyn Lass
Brand Manager @Harrah\'s Resort Southern California
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WORK HISTORY
Brand Manager @Harrah\'s Resort Southern California
Valley Center, CA, US
As the brand manager in a place called Funner, CA, every day is glorious! Overseeing our brand, ensuring consistency across all marketing and advertising platforms and looking out for fresh, new ways to pave the way for Harrah\'s Resort SoCal keep me busy and on my creative toes.
EDUCATION
San Diego State University
Journalism, Newspaper/magazine emphasis with Political Science Minor
ABOUT ROBYN LASS
There\'s no reason to say \"passionate about writing\" because everyone says that and if I wasn\'t then I wouldn\'t have been doing this for so long. Articles, headlines, banner ads, signage, direct mail, email, website copy, blog posts, hangtags, brand books, product naming, print ads, brand positioning statements. I\'m a true copywriter with experience on every end of the spectrum from B2B, B2C, C2C (is that a thing?). When people ask me \"what is a copywriter\" I just say,\"I\'m a writer with a fancy sounding title.\" But really, I\'m someone who can write to tell a story, in 5 words or 500. Let me write yours for you. It\'ll be fun. Specialties: • Energetic, fun, inspiring content. • Words designed to tell and sell. • Keen eye for SEO and consumer needs. • Specialties include sports, fashion, hospitality, child/parenting, automotive and have dabbled in medical, tech, food and beverage.
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