Robyn Hakes-Schleif
Brand Manager @Harrah\'s Resort Southern California
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WORK HISTORY
Brand Manager @Harrah\'s Resort Southern California
Valley Center, CA, US
As the brand manager in a place called Funner, CA, every day is glorious! Overseeing our brand includes ensuring language and visual consistency across all marketing and advertising platforms and consistently searching for ways to innovate and elevate our message. And that message is rooted in all of the fun Harrah\'s Resort SoCal has to offer! Leading a team of highly creative and hardworking designers, copywriters and animators inspires me to bring my A-game every day. Because it\'s not just about bringing the fun it\'s about dialing up a notch to achieve Funner.
EDUCATION
San Diego State University
Bachelor of Arts - BA, Journalism
ABOUT ROBYN HAKES-SCHLEIF
Strategy? Check! Brand positioning? Check. Big ideas? Check. Creative copywriting and compelling storytelling? Check and check. As the Brand Manager at Harrah\'s Resort SoCal I\'ve leveraged my extensive writing and marketing background to lead a team of creatives in the fast paced casino industry. Leading an in-house advertising and marketing agency I\'ve developed the ability to juggle client and vendor relationships, strategic campaign development, and team member trust in order to deliver high-end, high-impact advertising creative. From guest experience to team member experience, I find unique ways to generate excitement and action around the next big thing. Specialties: • Strategic brand positioning • Brand development and ownership across multiple channels• Campaign strategy and implementation • Energetic, fun, inspiring content development leveraging SEO best practices • Email, Direct Marketing, Print, Digital and Outdoor marketing strategy and creative development • Specialties include casino gaming, hospitality, sports, fashion, child/parenting, automotive, medical, tech, food and beverage.
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