Robyn Cauchy
VP, Research & Data Products @GALE
Signup · Get unlimited contacts
WORK HISTORY
VP, Research & Data Products @GALE
Toronto, ON, CA
I guide GALE\'s investment in data partnerships, insights platforms and methodology development to ensure we are equipped to advise clients with the most data-driven strategies possible. I am at the centre of conversations with leaders of our Innovation, Data Science, Media Planning and Marketing Analytics teams crafting the vision for what \"addressable, data-driven marketing\" will mean as privacy legislation evolves. I further these conversations by documenting and disseminating methodology best practices to help GALE operate at our ever-expanding scale.
EDUCATION
Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
BComm, Latin American Business Studies
McGill University
BComm, International Business
SKILLS
ABOUT ROBYN CAUCHY
Hello. Nice to meet you. I’m a strategic marketing and product leader, with roots in user and customer insights going back nearly 20 years. My superpower is designing research and analytics approaches - blending anything from ML-based segmentation of first party data to in-field ethnographies - to answer clients\' most ambiguous questions about where to find their next wave of business growth. Currently, I\'m doing that at GALE. GALE is an award winning marketing agency that has been lauded as Data & Analytics Agency of the Year by AdAge and Fastest Growing Agency by Adweek. Increasingly, I’ve been getting my hands dirty applying Generative AI to a range of marketing insights and strategy challenges, like- Designing custom AI agents that democratize access to massive marketing data sets through NLQ- Capturing and analyzing cultural insights at scale from the open internet and social media- Embedding UXR/UXD practices into our internal data product planning- Bridging communication between Data Science, Tech and Client-facing teams to drive AI adoption and relevant feature roadmapsWhen it comes to AI-powered products for marketing and marketing research, I’m always eager to connect and exchange notes on successes, failures, hypotheses and opportunities to collaborate. Over the years, I’ve consulted to executives in Financial Services, Hospitality, Retail/eCommerce, PE firms, Vertical SaaS platforms, Pharma, and CPG. I’ve offered data-driven recommendations related to Brand Strategy, Customer Segmentation, Targeted Marketing Strategy, Product Innovation, UX / Usability, CX Strategy, First Party Data Strategy, Loyalty Program Design, Creative Strategy, Creative Testing, CRM Journeys and Paid Media Strategy.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.