Rob Weinberg Fractional
Chief Strategist @Marketbuilding Team
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WORK HISTORY
Chief Strategist @Marketbuilding Team
CA
Strategic marketing consultant solving brand messaging & tactical challenges with world class marketing services and Madison Avenue strategic thinking. • Strategy and Execution: Drove in-house communications for multinational genetics engineering firm while managing outside advertising and PR agencies. Identified new growth opportunities and created multiyear plans, initiating new go-to-market strategies. Served as the brand and marketing steward, initiating major rebranding campaign and integrating communications efforts for pipeline products while positioning firm for $65 million VC offering. • Multichannel Marketing: Developed compelling messaging for a DTC distributor of diabetes, enteral, and respiratory medication and supplies, integrating marketing solutions across traditional media. Utilized direct marketing, PR, telemarketing, and broadcast advertising to develop a seamless sales experience, successfully acquiring new qualified customers for sales funnel. • Market Optimization: Built strategy, branding, and messaging for an affordable housing builder focused in southern California. Positioned company to double sales over 10 years.
EDUCATION
The George Washington University
BA, Political Science
Holyoke Community College
Geographic Information System (GIS) coursework, Computer and Information Sciences and Support Services
Dale Carnegie Training
Graduate Instructor, Public Speaking
New York University
Post-graduate program, Direct Marketing
ABOUT ROB WEINBERG FRACTIONAL
Rob\'s so creative, he doesn\'t acknowledge that the box even exists!\" In-depth strategic marketing and communications experience including corporate and agency settings. Substantial track record finding ways to stand out of the crowd in B2B, B2C, non-profit and media settings. A strongly motivated self-starter with large work capacity and exceptional project management abilities, and all at a fraction of traditional employee costs. Strategic Marketing | Self-Starting Project Management r•••@marketbuilding.com Founder and principal of a marketing communications and public relations consultancy, I’ll bring an entrepreneurial mindset to any assignment I undertake. This includes expertise in strategic, creative, branding, and account management, with an unerring ability to translate any complex message for any type of audience. Weekly columnist of Ask Mr. Marketing since 2006, appearing in The Coast News. Core Competencies: • Marketing Communications, including advertising, digital, direct, email, sales promotion • Project Management across multiple digital and off-line platforms • Social media campaigns and promotions (Facebook, Twitter, Instagram, LinkedIn) • Promotional and customer engagement campaigns • Customer loyalty program management • Product launches • Brand and Budget management • Customer Lifecycle Management Unique Talents: • Excellent communications skills, written and verbal • Ability to accomplish key business objectives through team leadership • Capacity to lead and work within teams and positive, collaborative attitude • Experience directing internal and external creative resources • Management of internal and external vendors and partners • High energy, quick study, and CAN DO attitude • Creative problem-solver • Public Relations and Speaking • Political Relationship Management Please contact me at 85••••••20 with any of your strategic marketing, sales, development, or communications challenges.
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