Rob MacDonald

WORK HISTORY

EDUCATION

ABOUT ROB MACDONALD

I\'m that full-stack marketer who gets genuinely excited about turning complex B2B into revenue-driving stories that actually resonate with *humans*, has the chops to spin all required plates and leverages AI wisely. I set up foundational GTM engines for enterprise SaaS and business process automation solutions, product launches that stick, demand gen/intent-based/ABM campaigns that hit and convert, and cross-functional alignment that doesn\'t grate. Having served as both Dir of Marketing and Sr Digital Project Manager has provided me with unique insight and EQ when collaborating with Csuite, devs and everyone in between.That also informs my approach to timelines, budgets and making sure every campaign ties back to pipeline (don\'t spend if you don\'t need to) with not just an MQL or SQL handoff, but a proper CLV mindset locked in. I believe the best marketing happens when strategy meets creativity meets flawless execution and when everyone on the team actually enjoys the process (or at least guts it out without reservation).The Wins:* Consistently beat lead gen targets by 20%+ at Ricoh * Led product marketing for multiple B2B solutions for compliance-bound Government, Healthcare, and Education sectors as well as SMB through Enterprise space.* Managed $2M+ marketing budgets at Mohawk College (pro tip: academia taught me creative resourcefulness and fearlessness)* Helped turn around a struggling client relationship at Thrillworks into $1.4M/a* Won a Webby honour for content that actually made people lean in and care about tech* X factors: a well-earned knack for navigating ambiguity & I\'ve collected a seriously overflowing basket of both hard and soft skills, savvy and wisdom that only a career spent making things happen provides to fill in those gaps.Currently exploring opportunities where I can bring my B2B toolkit to teams solving real problems with innovative tech that makes life easier for the people using it and open to leverage current and emerging AI-powered martech to build and scale for hypergrowth.**Technical Proficiencies:**- MarTech Stack: HubSpot, Marketo, Salesforce, DemandBase, Bombora, Clearbit, Highspot- Analytics: Google Analytics, Power BI, SEMrush, Hotjar- Project Management: Jira, Confluence, Wrike, Asana, Zendesk- Tools: Adobe Creative Suite, Jasper, ChatGPT**Core Expertise:**- Product Marketing Leadership- Go-to-Market Strategy- Account-Based Marketing (ABM)- B2B SaaS Marketing- Demand Generation- Digital Marketing Strategy- Marketing Automation- Content Marketing- Team Leadership & Mentoring- Budget Management