Robert Ferguson

Principal @Retool Lab

Ottawa, ON, CA

Retool Lab is a collaborative of experts focused on helping cultural, entertainment, private and public institutions regroup, reshape, and retool their strategies as a springboard for thriving into the future. Many organizations feel challenged to face today’s unprecedented disruptions. What if “getting back” is not the most productive strategy? Instead they may need to redefine and expand their purpose and reconsider how their operating model. Retool Lab helps them understand how to thrive in an environment that may no longer be conducive to attracting in situ visitors.