Robin Lyon
Senior Business Development Manager @VML Enterprise Solutions
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WORK HISTORY
Senior Business Development Manager @VML Enterprise Solutions
I lead commercial growth for VML Health Platforms, an enterprise SaaS portfolio for life sciences. I own retention and expansion across a small number of high-value accounts, plus new business where it fits, working closely with product and delivery to drive adoption and measurable value.Core responsibilities:• Enterprise account growth, renewals and expansion strategy• New business across long-cycle, multi-stakeholder opportunities• Commercial packaging, positioning and pricing, aligned to client outcomes• Services and integration scope, data mapping, configuration, and value-led adoption plans• Executive stakeholder management, escalation leadership, and programme steeringI also lead and coach a small team day to day, improving consistency, deal quality, and commercial hygiene across pipeline, forecasting and account plans.
EDUCATION
Aberystwyth University
Bachelor of Science (B.S.), International Politics
ABOUT ROBIN LYON
Senior commercial leader with 14 years in business development, including eight years in SaaS and 10 years leading and coaching teams. I help life sciences and healthcare organisations adopt data-led ways of working through enterprise platforms, plus the services required to make them stick. That includes integration and data mapping, configuration, change and adoption, and building a clear value narrative with measurable outcomes.I’ve sold across global pharma buying centres, including Medical, Commercial and Digital, and I’m comfortable operating with senior stakeholders where decisions are complex and scrutiny is high.Focus areas: • Enterprise SaaS growth, renewals and expansion • SaaS plus services, integration, adoption, value measurement• Go to market strategy, positioning and pricing• Stakeholder orchestration across global accounts• Team leadership, coaching and performance standardsConsultative, people-first, outcome-led. I care about building value that lasts.
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